Will There Be Another Marketing Services Renaissance for the Leading Credit Bureaus?
While marketing and advertising may be far from their main business focus, the presence of the credit bureaus within the advertising industry is vital and primed for a renaissance.
A Downturn Is the Right Time to Invest in Identity Content
Identity content is what powers marketing technology and provides the answers that help execute successful campaigns.
How Marketers Can Tackle the Issues of Privacy, Transparency and Control
The ideas of privacy, control and transparency are hard to pin down at a tactical level for marketers, but there is a straightforward solution.
Born a Decade Ago, the Data Onboarding Business Is Ready for Retirement
Enterprise identity is becoming a foundational requirement for brands and their partners as marketing and advertising are increasingly data-driven.
Short-Term Identity Solution Fixes Could Have Long-Term Risks
Not only is there no single solution to solve cookieless media, but there’s also a very material risk that overdependence on short-term solutions could erode the strength and the security [...]
Critical Questions to Guide Marketers Navigating the Multi-ID Landscape
The new identity ecosystem is complex, untested, and under constant change as privacy regulations and marketers needs evolve.
The Only Truly Universal ID Option Is the Ability to Work With Multiple IDs
While credible alternatives to third-party cookies and mobile ad IDs (MAIDs) have emerged, none have risen as a clear leader.
Prepare Yourself Now to Navigate the Future of Secure Data Sharing
Marketers are being thrust into a new era defined by first-party data and identity, all while protecting consumer privacy.
Protecting Customer Data and Identity Is Easier Than You Think
Marketers are being thrust into a new era defined by first-party data and identity.
What Kind of Support Do You Need From Your Data Provider?
What is the right amount of service to accompany data and identity solutions? How much is too much?