The Art of Shopper Recognition
Your shoppers aren’t clicks and likes and dollars—they’re people.
Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy
Brands can’t afford to just wait and see what happens as changes unfold.
The Big Fat Lie at the Center of the Marketing World and What to Do About It
Brands are investing heavily in marketing and advertising technology that promises to get them closer to their customers. But in reality, these stacks are chronically fragmented.
Advertisers Need to Go Beyond What Is Legal to Do What’s Right
The ad industry is in the crosshairs of accusation, legislation and regulation. Why?
Don’t Mess This Up—How Brands Can Do Better With Customer Data
Trust lies at the heart of the modern customer experience. In today’s world, gaining that trust hinges on how you handle customer data.
The Collective Customer Experience and What it Means for Brand Marketers
Perhaps the biggest change to experience is its holistic nature. Why? Well, because experiences are now collective instead of singular.
This Is the Key to People-Based Marketing
Modern marketers are struggling to transition to an ominchannel world and deliver consistently relevant customer experiences. Stuck with fragmented data, it's nearly impossible for them to create a single, actionable [...]