View Post Agencies | Campaigns BBDO and Foot Locker Predict John Wall’s Entire Career By Patrick Coffee on Oct. 28, 2014 - 6:25 PM The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”: ...
View Post Agencies ESPN, W+K Enlist NFL Stars for Their Fantasy League By Patrick Coffee on Sep. 2, 2014 - 1:54 PM ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays ...
View Post Agencies | Campaigns Landon Donovan Forgets Everything in New BBDO Foot Locker Spot By Patrick Coffee on Aug. 13, 2014 - 11:45 AM The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA ...
View Post Agencies | Brands | Campaigns | Digital | TV | What The?? BBDO NY Taps NBA Greats for Foot Locker By Erik Oster on Aug. 6, 2014 - 11:13 AM BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series. When Harden asks ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K NY, Metallica Rock out ‘This is SportsCenter’ By Erik Oster on Jul. 14, 2014 - 11:48 AM W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN off ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Unveils New, High-Tech SportsCenter Set By Erik Oster on Jun. 16, 2014 - 11:05 AM W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series. SportsCenter is set to debut their new studio on June 22nd, and the ...
View Post Campaigns | Sports | TV U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot By Kiran Aditham on Jun. 5, 2014 - 11:21 AM With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the lates ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K New York Taps Strasburg in Latest for SportsCenter By Erik Oster on May. 19, 2014 - 10:36 AM W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint. In the 30-second spot, “Frozen Lunch,̶ ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Navigates SportsCenter Office with Bubba Watson By Erik Oster on Apr. 4, 2014 - 11:09 AM In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson. In the first ...