W+K New York Taps Strasburg in Latest for SportsCenter

By Erik Oster 

W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.

In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump.




Client Contact: Jeff Gonyo, Michael Kopech, AJ Mazza, Patrick Sofen


Creative Directors: Brandon Henderson, Caleb Jensen, Gary Van Dzura

Art Director: Dan Oliva

Copywriter: Scott Mahoney, Rob Kleckner

Producer: Blakely McKnight

Executive Producer: Temma Shoaf

Business Affairs: Lisa Quintela

Account Team: Casey Bernard, Katie Hoak, Alex Scaros


Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Director of Photography: David Morabito


Editorial Company: Mackenzie Cutler

Editor: Dave Anderson

Assistant Editor: Mike Leuis

Post Producer: Sasha Hirschfeld


VFX Company: The Mill

Senior Producer: Charlotte Arnold

Producer: Jaun Handal

Lead Flame Artist/Creative Director: Jamin Clutcher

2d Assist: Daniel Giraldo


Mix Company: Heard City

Mixer: Keith Reynaud

Producer: Gloria Pitagorsky