W+K NY Navigates SportsCenter Office with Bubba Watson

By Erik Oster 

In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.

In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.


The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump.


CLIENT CONTACT: Jeff Gonyo, Michael Kopech, AJ Mazza, Patrick Sofen



Executive Creative Directors: Scott Vitrone and Ian Reichenthal

Creative Directors: Stuart Jennings and Brandon Henderson

Interactive Creative Director: Gary Van Dzura

Art Director: Dan Oliva

Copywriter: Rob Kleckner

Producer: Blakely McKnight

Head of Content Production: Lora Schulson

Executive Producer: Temma Shoaf

Account Team: Casey Bernard, Katie Hoak, Alex Scaros



Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Line Producer: Ken Licata

Director of Photography: David Morabito



Editorial Company: Mackenzie Cutler

Editor: Dave Anderson

Assistant Editor: Mike Leuis

Post Producer: Sasha Hirschfeld



VFX Company: The Mill

Senior Producer: Charlotte Arnold

Production Asst.: Juan Handal

Lead Flame Artist/Creative Director: Leon Woods



Mix Company: Heard City

Mixer: Phil Loeb

Producer: Gloria Pitagorsk