Landon Donovan Forgets Everything in New BBDO Foot Locker Spot

By Patrick Coffee 

The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.

In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.


The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.

Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…

Laughing all the way to the bank, this guy.


Agency: BBDO New York

Client: Foot Locker

Title: “Short Memory Part 2”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Chris Beresford-Hill

Executive Creative Director: Dan Lucey

Copywriter: Mike Motch

Art Director: Austin Mankey

Directory of Integrated Production: David Rolfe

Executive Producer: Anthony Curti


Worldwide Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Assistant Account Executive: Samuel Henderson


Production Company: O Positive

Director: Jim Jenkins

Exec Producer: Ralph Laucella

Exec Producer: Marc Grill

Line Producer: Marc Grill

Director of Photography: Eric Steelburg


Editorial Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editor: Nick Divers & Mike Leuis


Sound: Heard City

Sound Mixer: Keith Reynaud


Online Editorial: Smigital

Smoke Artist: Jim Hayhow

Asst Smoke Artist: Joseph Miller


Color: CO3

Colorist: Tim Masick


GFX: Hornet Inc.