W+K NY Unveils New, High-Tech SportsCenter Set

By Erik Oster 

W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.

SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump.




Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: Alan Buchanon

Copywriter: Scott Mahoney

Copywriter: Noah Phillips

Executive Producer: Temma Shoaf

Account Team: Casey Bernard, Alex Scaros


Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Line Producer: Marc Grill

Director of Photography: Dave Morabito


Editorial Company: Mackenzie-Cutler

Editor: Ian Mackenzie

Assistant Editor: Mike Leuis

Post Producer: Sasha Hirschfeld


VFX Company: The Mill

Senior Producer: Clairellen Wallin

Lead Flame Artist/Creative Director: Jamin Clutcher

Assist: Brandon Danowski


Mix Company: Heard City

Mixer: Philip Loeb

Producer: Gloria Pitagorsky