U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot

By Kiran Aditham 

With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the latest SportsCenter spot from W+K New York. In the :30 clip above, Bradley’s accompanied by a little sidekick as he makes his rounds throughout the Bristol campus of ESPN, which holds the English-language rights for the World Cup, which takes place place as you might know in Brazil.

This latest effort marks the 400th-plus “This is SportsCenter” spot from the network, which also marks its eighth World Cup broadcast. It’s a more subdued than previous ads, though the tinge of dry humor remains intact, and yes, this one’s for the kids (after all, the little ones accompany each player in the pitch). O Positive director David Shane once again returns to the fold, following up his Bubba Watson-starring SportsCenter spot from two months ago with a well-timed piece that has chanting USA ahead of the world’s biggest stage.


Creative Directors Brandon Henderson, Caleb Jensen

Art Director Dan Oliva

Copywriter Scott Mahoney

Executive Producer Temma Shoaf

Account Team Casey Bernard, Alex Scaros


Production Company O Positive

Director David Shane

Executive Producer Marc Grill

Line Producer Marc Grill

Director of Photography Dave Morabito


Editorial Company Mackenzie-Cutler

Editor Ian Mackenzie

Assistant Editor Mike Leuis

Post Producer Sasha Hirschfeld

Post Executive Producer


VFX Company The Mill

Producer Clairellen Wallin


Assist Brandon Danowski

Jamin Clutcher


Mix Company Heard City

Mixer Philip Loeb

Producer Gloria Pitagorsky