BBDO and Foot Locker Predict John Wall’s Entire Career

By Patrick Coffee 

The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:

Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?

We would definitely watch that local car dealership commercial more than once, though.


Agency: BBDO New York

Client: Foot Locker

Campaign: “Process”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Dan Lucey

Executive Creative Director: Chris Beresford-Hill

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti


EVP, Worldwide Senior Director: Troy Tarwater

Director: Janelle Van Wonderen

Account Manager: Nick Robins

Assistant Account Executive: Sam Henderson

Senior Planner: Brit Browning


Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Line Producer: Marc Grill

Director of Photography: Eric Steelburg


Editorial Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editor: Nick Divers & Mike Leuis