ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.
In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:
After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.
But the image is too amusing to discard, so we’ll stick with it.
|THIS IS SPORTSCENTER (TISC)
|SYNOPSIS OF SPOT
|Jeff Gonyo, Michael Kopech, Tim Hubbel, AJ Mazza, Patrick Sofen
|DURATION OF CAMPAIGN
|W+K NEW YORK
|Brandon Henderson, Caleb Jensen
|Casey Bernard, Alex Scaros
|Director of Photography
|Post Executive Producer
|Lead Flame Artist/Creative Director