View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Finds ‘Different Ways In’ for ESPN By Erik Oster on Aug. 11, 2014 - 3:56 PM W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs. The campaign, entitled “Who’s ...
View Post Agencies | Brands | Campaigns | TV Droga5 Inspires for Under Armour By Erik Oster on Jul. 31, 2014 - 11:32 AM Droga5 takes Under Armour in a different direction with a new campaign called “I Will What I Want” aimed at women, starring Misty Copeland, a soloist with the American Ballet Theatre. The spot opens with a young girl r ...
View Post Agencies | Brands | Campaigns | TV | What The?? Figliulo & Partners Rolls Out More ‘Framily’ for Sprint By Erik Oster on Jul. 29, 2014 - 12:43 PM Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint. The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two addit ...
View Post Agencies | Brands | Campaigns | People | Sports | TV The Martin Agency Brings Back Jordan for Hanes By Erik Oster on Jul. 17, 2014 - 11:37 AM Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks h ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry By Erik Oster on Jan. 28, 2014 - 10:42 AM More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering. The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos ...
View Post Agencies | Brands | Campaigns What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever? By Erik Oster on Nov. 20, 2013 - 5:12 PM Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests ...
View Post Agencies | Brands | Campaigns | TV Pillsbury Doughboy Giggles for Geico By Bob Marshall on Mar. 27, 2013 - 11:06 AM What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can ...
Agencies | Brands | Campaigns | TV Optimum Gets a New Logo But is Still Not in Logo Business By Bob Marshall on Sep. 7, 2012 - 9:15 AM From Mother NY comes a new re-branding campaign for Optimum, an Internet, phone and television company owned by cable giant Cablevision. Though most of us Midwesterners are pretty unfamiliar with the brand, Optimum predominantly s ...
Brands | Campaigns | Digital Virgin Mobile Manufactures Celebrity Couple By Bob Marshall on May. 3, 2011 - 12:09 PM Meet Sarah, a thin leggy blonde and her new dashing, confused beau, Spencer. With their powers combined, they become “Sparah,” Hollywood’s newest celebrity couple. Isn’t this exactly how you’ve always ...