The Martin Agency Brings Back Jordan for Hanes

By Erik Oster 

Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency.

The 30-second spot is Jordan’s first appearance in a Hanes television commercial since 2010, and also marks his 25th year as Hanes spokesperson. In the spot, entitled, “Golf Test,” Jordan mocks his partner’s truly awful golf game. “Golf Test” promotes Hanes’ X-Temp t-shirts and briefs, which “speeds evaporation to help keep you cool and dry,” preventing such conditions as swamp ass, marsh balls, raw taint and pit stains. The spot handles the “bad golf” approach well enough, although by now it’s become a routine schtick in ads and feels a bit tired. Still, all anyone will talk about is the return of Jordan, and it’s good to see him back.


The campaign also features a digital video series created by agency 360i that features Vine-sensation Logan Paul traveling around the country attempting dares (supposedly) proposed by fans. We’ve included the teaser for that initiative, along with credits, after the jump.


Client: Hanes
Chief Branding Officer: Sidney Falken
Marketing Managers: Tim Ronan, Jamie Wallis
Men’s Underwear Product Team: Russell Lauten

Agency: The Martin Agency
Executive Vice President, Chief Creative Officer: Joe Alexander
Senior Vice President, Group Creative Director: Steve Bassett
Senior Art Director: Tara Gorman
Senior Designer: Mark Brye
Senior Copywriter: Sara Grunden Kuhs
Senior Vice President, Managing Director: Steve Humble
Vp, Executive Broadcast Producer: Molly Schaaf
Vp/Group Planning Director: Matt Mattox
Senior Broadcast Producer: Adrienne Daniel
Senior Art Producer: Wylie Moran
Junior Broadcast Producer: Katie Der
Group Talent and Music Director: Juanita McInteer
Senior Vice President, Group Account Director: Rich Weinstein
Senior Strategic Planner: Dalynn Kincannon
Account Supervisor: Laurel Busony
Account Coordinator: Hill Shore
Vice President, Group Project Management Supervisor: Karen Baber

Production Company: CoMPANY
Director: David McNally
Director of Photography: Joshua Hess
Executive Producer: Robin Benson
Head of Production: Robert Nackman
Line Producer: Greg Ferguson
Production Designers: Francis Whitebloom, Vincent Renault
Photographer: George Holz
Producer: Liz Lang
Editing Company: Mackenzie Cutler
Executive Producer: Sasha Hirschfeld
Producer: Evan Meeker
Editor: Dave Koza
Assistant Editor: Pamela Petruski
Visual Effects, Post Facility: The Mill
Executive Producer, Head of Production: Sean Costelloe
Visual Effects Producers: Colin Moneymaker, Colin Blaney
Lead Compositor: Jeff Robins
Designer: Gap Sangpattharamatee
Computer Graphics: Katie Schiffer, Navdeep Singh
Colorist: Fergus McCall

Audio Postproduction: Rainmaker Studios
Owner, Executive Producer: Kristin O’Connor
Engineer, Mixer: Jeff McManus
Original Music: Big Foote Music
Executive Producer: Paul Seymour
Composer: Mathew Hauser