W+K Taps Neymar for Nike

By Erik Oster 

With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward.

The 60-second spot, entitled “Mirrors,” likens Neymar’s speed and agility to playing with a field full of mirrors. As he makes his way down the field, opponents are unable to tell which is the real Neymar, and end up sliding into glass. Neymar dances around opponents and easily lands a shot in the back of the net, which is followed by the “Deceptive by Nature” tagline. W+K decided to forgo any voiceover or narrative in favor of showing Neymar in action, and the approach works, as the mirrors, coupled with Neymar’s considerable talent make for a visually interesting and entertaining spot. The soundtrack, “Rivers of Blood” by Wu.


Credits below.



Global Creative Directors Alberto Ponte, Ryan O’Rourke

Copywriter Dylan Lee

Art Director Bertrand Fleuret

Agency Executive Producer Matt Hunnicutt

Agency Producer Jessica Staples, Endy Hedman, Anna Smith

Agency Post Producer Yamaris Leon

Account Team Alyssa Ramsey, Ricardo Hieber, Karrelle Dixon

Head of Production Ben Grylewicz

Executive Creative Directors Joe Staples, Susan Hoffman

Business Affairs Manager Dusty Slowik



Production Company Reset Content

Director Johnny Green

Executive Producer Jeff McDougal

Managing Director Dave Morrison

Line Producer Ayelet Wienerman

Associate Producer Laura Miller

Director of Photography Daniel Landin

AD Eric Kaskens


Production Designer Jesus “Pirra” Lorenzo Calvo

Costume Design Ruby Katilius

Sports Coordinator Anday Ansah

Brazil Executive Producer Carlos Paiva

Brazil Producer Tereza Gonzalez



Editorial Company Rock Paper Scissors

Editor Kirk Baxter, Scot Crane

Post Producer Toby Louie

Post Executive Producer Carol Lynn Weaver



VFX Company Mill NYC

VFX Creative Director Dan Williams

VFX Executive Producer Sean Costelloe

VFX Senior Producer Alex Fitzgerald, Emily Branham

VFX Supervisors Dan Williams, Ruben Vandebroek

Colorist Fergus McCall

2D Lead Compositors Dan Williams, Danny Morris, Kyle Cody, Dan DiFelice, Ilia Mokhtareizadeh, Greg Spencer

3D Lead Artists Ruben Vanderbroek, Yong Chan Kim

3D Artists Kevin Couture, Jeffrey Dates, Frederico Phillips, Weichieh Yu

3D Massive Wyatt Savarese, Hasson Taimur



Artist Wu-Tang Clan with Kool G Rap

Song Rivers of Blood

Sound Designer Brian Emrich


Mix Company Heard City

Mixer Philip Loeb

Producer Gloria Pitagorsky