W+K NY Finds ‘Different Ways In’ for ESPN

By Erik Oster 

W+K New York has a new campaign for ESPN, promoting the network’s coverage of college football and stoking fans’ excitement for the first year of the college football playoffs.

The campaign, entitled “Who’s In?” will run from the start of the season until a National Champion is crowned in January. “Different Ways In” (featured above), the campaign’s debut spot, launches today across ESPN’s networks and digital properties. Narrated by Burt Reynolds, the 60-second spot manages to cram in references to 20 different schools, as well as cameos from Jerry Jones, Jimmy Kimmel, Urban Meyer, Les Miles, Sam Bradford and JJ Watt. That’s not a bad way to stoke excitement from fans of different schools for the FBS College Football Season on ESPN, which begins Wednesday, August 27. Stick around for credits after the jump.




Executive Creative Directors: David Kolbusz, Susan Hoffman

Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: Jared White

Copywriter: Will Binder

Executive Producer: Temma Shoaf

Account Team: Brandon Pracht, Mike Welch, Joe Morelli


Production Company: Imperial Woodpecker

Director: Stacy Wall

Director of Photography: Corey Walter

Producer: Andrew Travelstead

Managing Partner: Doug Halbert


Editorial Company: Rock, Paper, Scissors

Editor: Biff Butler

Producer: Melanie Gagliano


VFX Company: The Mill

Colourist: Fergus McCall

2D Lead: Nick Tanner

3D: Wyatt Savarese

2D Assists: Amanda Amalfi

VFX Producer: Rachael Trillo, Jason Barnett


Mix Company: Heard City

Mixer: Keith Reynaud



Artist: Little Dragon “Klapp Klapp”

Sound Design: Henry Boy