W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry

By Erik Oster 

More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering.

The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos’ mascot Miles and Seattle Seahawks’ mascot Blitz. Set in an elevator on ESPN’s Bristol, Connecticut campus, the spot stars SportsCenter hosts Jay Crawford and Steve Levy, who witness a tense, awkward exchange between the rival mascots. Credit has to go to director Jim Jenkins and the guys playing the mascots for perfect comedic timing. At the end of the spot, Everett and Levy reveal that the two mascots have been engaging in such behavior all week. Hopefully Miles and Blitz don’t kill each other before the big game.


The timely “Long Week” is designed to promote ESPN’s weeklong coverage of Super Bowl XLVIII, which began yesterday with ESPN Radio’s Mike & Mike kicking off 115 hours of TV and radio programming from New York City. ESPN’s programming originates from their Herald Square and Times Square Studios all week, up until Superbowl Sunday. Keep an eye out for “Long Week” during that coverage. Credits after the jump.


Creative Directors: Brandon Henderson/Caleb Jensen
Copywriter: Scott Mahoney
Art Director: Dan Oliva
Executive Producer: Temma Shoaf
Account Team: Brandon Pracht/Casey Bernard/Katie Hoak/Alex Scaros
Executive Creative Directors: Mark Fitzloff/Colleen Decourcy
Head of Content Production: Lora Schulson
Associate Producer: Blakely McKnight

Production Company: O Positive                                                                                                                                                                                                                                                                                                   Director: Jim Jenkins
Executive Producer: Marc Grill

Editorial Company: Mackenzie Cutler
Editor: Dave Anderson
Post Producer: Sasha Hirschfield

VFX Company: The Mill
Colourist: Fergus McCall
VFX Producer: Charlotte Arnold

Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky