View Post Agencies | Brands | Campaigns | TV The Martin Agency Revisits ‘Camels’ for Geico By Erik Oster on Dec. 22, 2014 - 1:08 PM According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV BBH Takes ‘The Next Step’ for Johnnie Walker By Erik Oster on Dec. 16, 2014 - 3:44 PM While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker. The 60-second spot is notable for its unusual visual style, accomplished by filming in one ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5, Nas Take ‘The Ride’ for Hennessy By Erik Oster on Dec. 4, 2014 - 11:17 AM Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled “The Ride..” Nas’ association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very f ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV The Martin Agency Asks Salt-N-Pepa to Spice Up Geico By Erik Oster on Nov. 26, 2014 - 12:45 PM The Martin Agency makes sacreligious use of Salt-N-Pepa’s iconic 90s hit “Push It” — as well as the group itself — in its latest spot for Geico. The 30-second ad opens on a man trying to pull open a ...
View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5 Swarms Taylor Swift with Kittens for Diet Coke By Erik Oster on Oct. 15, 2014 - 12:24 PM Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens ...
View Post Agencies | Brands | Campaigns | What The?? Barton F. Graf 9000 Presents ‘Dead Mouse Theatre’ for Tomcat By Erik Oster on Oct. 14, 2014 - 3:49 PM Barton F. Graf 9000 delivers one of the stranger campaigns you’re likely to see this week, with “Dead Mouse Theatre” for Tomcat mousetraps. In the campaign, Barton F. Graf 9000 dreams up a solution for all the de ...
View Post Agencies | Brands | Campaigns | TV Droga5 Takes Diet Coke to the Car Wash By Erik Oster on Oct. 3, 2014 - 12:23 PM Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed s ...
View Post Agencies | Campaigns Diet Coke Moves Up a Class with Droga5 By Patrick Coffee on Sep. 22, 2014 - 2:43 PM Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see… The “Economy Class” spot’s protagon ...
View Post Agencies | Brands | Campaigns | Digital | People Gisele Bündchen Stars in Droga5’s Latest for Under Armour By Erik Oster on Sep. 4, 2014 - 11:56 AM When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5’s “I Will What I Want” campaign, q ...