Droga5 Takes Diet Coke to the Car Wash

By Erik Oster 

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month.



Client: Diet Coke

Campaign: “Get A Taste”

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Director: Casey Rand

Creative Director: Karen Land Short

Copywriter: Matt McCarron

Art Director: Conor Hagan

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Matt Nowak

Associate Broadcast Producer: Goldie Robbens

Integrated Production Business Manager: Librado Sanchez

Chief Strategy Officer: Jonny Bauer

Senior Brand Strategist: Katy Alonzo

Social Media Strategy Director: Gerard Crichlow

Senior Social Strategist: Mitch Gellar

Group Account Director: Julian Cheevers

Account Director: Melanie Walters

Account Manager: Emily Hoyle

Associate Account Manager: Becky Charap

Client: Diet Coke

SVP, IMC: Wendy Clark

Group Director, DKO & KOZ: Rafael Acevedo

Group Director, IMC: Peter Callaro

Senior Manager, IMC: Kate Santore

Production Company: Smuggler

Director: Filip Engstrom

DOP: Lasse Frank

Executive Producer: Shannon Jones

Producer: Gustav Geldenhuys

Editorial: General Editorial

Editor: Noah Herzog

Assistant Editor: Matt Dunlop

Executive Producer: Robert Parker

Post Production The Mill NY

Head of Production: Sean Costelloe

Colorist: Fergus McCall

Senior Producer: Dan Love

Creative Director: Yann Mabille

2D Compositor: Tony Robins

2D Compositor: Jade Kim

2D Compositor: Jeff Butler

3D Artist: Nick Couret-Chailloux

Music: “Clash”; Caravan Palace

Sound: Sonic Union

Paul Weiss