With Halloween coming up at the end of the month, Goodby Silverstein & Partners has a new campaign for Rock the Vote that attempts to scare young people into voting, entitled “#CareLikeCrazy.”
In the above 30-second spot, a right-wing lunatic espouses his (scary) views on women’s rights, preceding his rant by letting you know he never forgets to vote. He says women, who “think they want equal pay” are just having their minds poisoned by feminism and its the responsibility of men to protect them from themselves. His psychotic rant is followed by the a horror movie scream and the message “He votes. Do you?”
Since, unfortunately, there really are people like this out there, this is a clever approach. For those who don’t think there’s reason to vote, it’s a reminder that sane, rational people are needed to cancel out the votes of people like this guy. Similarly minded spots take on other topics (with other crazies) like war, the environment and voting rights.
Client: Rock the Vote
Title: “Care Like Crazy”
Agency:
Goodby Silverstein & Partners New York
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Creative: Michael Hagos, Peter Jostrand
Managing Director: Nancy Reyes
Account Director: Karla Stewart
Head of Production: Dan Sormani
Producer: Sara Krider
Production Company:
Biscuit Filmworks
Director -Matt Dilmore
Managing Director -Shawn Lacy
Executive Producer -Colleen O’Donnell
Producer – Kali Erin Niemann
DP – John Barr
Editorial/Finishing:
Arcade Editorial – New York
Editor: Christjan Jordan
VFX Artist: Tristian Wake
Assistant Editor: Laurel Smoliar
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Telecine:
Company 3 – NY
Colorist: Jaime OBradovitch
Graphics/Animation Company:
Laundry – LA
Creative Director: PJ Richardson
EP: Michael Bennett
Producer: Kirsten Collabolletta
Design: Anthony Maiuri, Nicole Choi
Animation: Nicole Choi
Music Company:
Mophonics
Sound Design:
JafBox Sound
Sound Designer: Joseph Fraioli
Mix:
Heard City – NY
Mixer: Jodi Levine
EP: Gloria Pitagorsky