Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

By Erik Oster 

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.


Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump.


Client: Sprint
Title: “Count On It,” “Spin Off”

Agency: Figliulo & Partners
Chief Creative Officer: Mark Figliulo
Creative Director: Jon Randazzo
Art Director: Jay Wee
Copywriter: Chris Baker
Head Writer: Joe Ventura
Head of Production: Robert Valdes
Producer: Jennifer McKenzie, Andrew May

Production Co: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Charlie Cocuzza
Producer: Andrew Travelstead

Editorial Co: Whitehouse Post
Editors: Trish Fuller (“Count On It”), Lisa Gunning (“Spin Off”)
Assistant Editor: Matt Schaff, Tim Quackenbush
Executive Producer: Lauren Hertzberg
Producer: Nick Crane

Post Production Co: The Mill
VFX Producer: Rachael Trillo

Telecine Co: The Mill
Colorist: Fergus McCall

Audio: Sound Lounge
Mixer: Tom Jucarone