Friday Stir

By Kyle O'Brien 

@marthastewart #ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute ♬ Blue Blood – Heinz Kiessling & Various Artists

Martha Stewart is on TikTok. The home and lifestyle guru is giving a boost to beauty brand Clé de Peau Beauté. The company teamed with global creator commerce company Whalar on its TikTok debut.

In a series of videos, Stewart touts the advantages of Clé de Peau Beauté’s products, including one that states that it makes Stewart’s selfies even better. “Clé de Peau is a premium brand with quality and effective products that I really like, use and admire,” said Stewart in a statement.


-As part of Adweek’s Profiles in Black Creativity series, Rajiv Lahens, global creative director for Dockers, talks about how its work stands out due to its lean into empathy.

-TikTok’s growing capabilities could potentially disrupt a whole new sector of business: influencer marketing agencies.

-Software company Salesforce and brand partner and advisor Matthew McConaughey remind us that Earth is in dire need of our attention and care.

-Twitter’s Brand Bowl enters its fifth year and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches.

-In other Super Bowl news, new teasers and ads have been released by Carvana, Avocados From Mexico, Squarespace and Nissan.

-The Super Bowl has sold its remaining TV inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots.

-A bank in Thailand satirized marketers’ fixation with the metaverse by shooting an entire commercial in the virtual world.