After taking last year off, Avocados From Mexico is returning to the Super Bowl with a 30-second commercial in the first quarter. The ad, created by Austin-based agency GSD&M, marks the brand’s seventh appearance in the Big Game.
A short teaser shows comedian Andy Richter dressed as Caesar trying to convince himself he’s right for the part. The preview also kickstarts Avocados From Mexico’s new creative positioning, “Addvocados.”
“The ‘Addvocados’ platform is our strongest yet,” Ivonne Kinser, vp of marketing and innovation at Avocado’s From Mexico, said in a statement. “It’s funny, impactful and designed to drive results and connection in a way that will ensure our brand is impossible to miss during the Big Game and beyond.”
Last month, the brand debuted a multifaceted digital campaign titled “House of Goodness,” hosted by former NFL quarterback Drew Brees.
Avocados From Mexico, headquartered in Irving, Texas, is the marketing arm of the Mexican Hass Avocado Importers Association.
Super Bowl 56 is scheduled to air on NBC on Feb. 13. The network has received as much as $7 million for a 30-second ad during the Big Game.
Last year, CBS secured $5.5 million for a 30-second spot during Super Bowl 55, which attracted 96.4 million viewers across all platforms.
For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game. And join us on the evening of Feb. 13 for the best in-game coverage of the commercials anywhere.
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