One Very Happy Mom Can't Stop Raving in Carvana's Super Bowl Debut

Online retailer's philosophy is 'Your next customer may be your mom'

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Online automobile marketplace Carvana released its first-ever Super Bowl ad, “Oversharing Mom,” which embodies a central brand policy: “Your next customer may be your mom.”

Its 30-second Super Bowl debut will come in the first half of the game. It features a chatty mother who can’t stop talking about her experience buying a yellow Mini Cooper.

In so doing, she extols the virtues of Carvana, like budget-friendly prices and a seven-day return policy, to everyone she meets, from neighbors to co-workers and even her hairdresser and dentist—and, of course, her increasingly embarrassed son.



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