This Absurd Bank Ad Satirizes Marketers’ Obsession with the Metaverse

Wanting to reach a younger generation, First Choice set its commercial in the virtual world

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation with the virtual worlds by shooting an entire commercial in one.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in