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Wunderkind Releases “Identity Playbook” To Help Marketers Move Beyond Third-Party Cookies

The educational resource provides “everything you need to know” for identifying, engaging anonymous site traffic in the next phase of digital marketing

Wunderkind, the leading AI-powered cross-channel performance marketing platform, today released its “Identity Playbook” to help performance marketers prepare for third-party cookie deprecation.

“With Google signaling that 2024 will finally be the year that third-party cookies go away, more and more marketers are turning to identity resolution to help them identify website visitors in the future,” said Tim Glomb, VP of Digital, Content, and AI at Wunderkind. “But for many marketers, identity resolution is shrouded in a bit of mystery… We wanted to demystify it.”

Wunderkind’s “Identity Playbook” aims to provide an “everything you need to know” educational resource for marketers, as the entire industry prepares for this fundamental shift away from third-party cookies. Some key topics covered in the Identity Playbook include:

  • An exploration of what identity resolution entails, its significance in a post-cookie world, and how it transforms anonymous traffic into identified users ripe for meaningful engagement.
  • A breakdown of zero-party, first-party, second-party, and third-party data, along with strategies for leveraging each type to build direct relationships, enhance customer insights, and extend audience reach with precision and trust.
  • Insights into marketing effectiveness in the absence of third-party cookies, including the role of first-party cookies in maintaining crucial customer connections.
  • Critical factors to consider when selecting an identity resolution partner, such as match rates and the value of context in achieving meaningful consumer engagements.

To download Wunderkind’s Identity Playbook for Performance Marketing, go here.

About Wunderkind

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion opted-in consumers, observing 2 trillion digital transactions per year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind's autonomous AI engine, which integrates seamlessly into a brand's existing ESP, to boost performance across email, text and advertising channels.

Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a number of industries, often ranking as a top 3 revenue channel in clients' own analytics platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with Wunderkind to drive top-line revenue through its guaranteed results. To learn more, visit