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Wunderkind Releases Guide To Help Ecommerce Brands Navigate Monumental Changes In 2024

The insight-driven report looks at the impact of cookie deprecation and political ads, and how retailers can leverage AI to optimize performance marketing channels

Wunderkind, the leading AI-driven performance marketing and advertising infrastructure, today released a guide aimed at helping ecommerce brands navigate the monumental changes hitting the digital marketing world this year.

Wunderkind’s guide provides a behind-the-scenes look at how leading ecommerce brands such as Kurt Gieger, Uniqlo, and Clarks are embracing martech tools to prepare for such challenges as cookie deprecation and political advertising.

“No brands should be building tools, and they probably don’t even need SaaS as much as they think,” said Tim Glomb, VP of Digital, Content, and AI at Wunderkind. “Ecommerce brands need partners who provide specific outcomes like guaranteed revenue and a lift in first-party data acquisition over logins to tools.”

Top Takeaways

  • Rethinking Martech Investments: marketers are trading in traditional SaaS martech tools for solutions that prioritize guaranteed outcomes and provide access to data and insights to drive revenue growth.
  • Continued Shift Towards First-Party Data: with the deprecation of third-party cookies, brands are prioritizing the collection of first-party data for more personalized messaging across higher-converting owned channels like email and text.
  • Importance of Identity Solutions: marketers are replacing third-party cookies with identity solutions to identify audiences, deliver personalized experiences, and build long-term relationships.
  • Impact of Political Ad Spend: the surge in political ad spending is going to drive up the cost of paid media channels, further highlighting the need for first-party databases and focus on owned channels.
  • Rise of AI in Performance Marketing: marketers need to weed out the companies trying to capitalize on AI as a buzzword and work with true AI pioneers who seamlessly integrate AI into their platforms to drive higher conversion rates.

For more insights, download the full report here.

About Wunderkind

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion opted-in consumers, observing 2 trillion digital transactions per year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind's autonomous AI engine, which integrates seamlessly into a brand's existing ESP, to boost performance across email, text and advertising channels.

Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a number of industries, often ranking as a top 3 revenue channel in clients' own analytics platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with Wunderkind to drive top-line revenue through its guaranteed results. To learn more, visit wunderkind.co.