Wunderkind Releases Guide To Help Ecommerce Brands Navigate Monumental Changes In 2024
The insight-driven report looks at the impact of cookie deprecation and political ads, and how retailers can leverage AI to optimize performance marketing channels
Wunderkind, the leading AI-driven performance marketing and advertising infrastructure, today released a guide aimed at helping ecommerce brands navigate the monumental changes hitting the digital marketing world this year.
Wunderkind’s guide provides a behind-the-scenes look at how leading ecommerce brands such as Kurt Gieger, Uniqlo, and Clarks are embracing martech tools to prepare for such challenges as cookie deprecation and political advertising.
“No brands should be building tools, and they probably don’t even need SaaS as much as they think,” said Tim Glomb, VP of Digital, Content, and AI at Wunderkind. “Ecommerce brands need partners who provide specific outcomes like guaranteed revenue and a lift in first-party data acquisition over logins to tools.”
Top Takeaways
- Rethinking Martech Investments: marketers are trading in traditional SaaS martech tools for solutions that prioritize guaranteed outcomes and provide access to data and insights to drive revenue growth.
- Continued Shift Towards First-Party Data: with the deprecation of third-party cookies, brands are prioritizing the collection of first-party data for more personalized messaging across higher-converting owned channels like email and text.
- Importance of Identity Solutions: marketers are replacing third-party cookies with identity solutions to identify audiences, deliver personalized experiences, and build long-term relationships.
- Impact of Political Ad Spend: the surge in political ad spending is going to drive up the cost of paid media channels, further highlighting the need for first-party databases and focus on owned channels.
- Rise of AI in Performance Marketing: marketers need to weed out the companies trying to capitalize on AI as a buzzword and work with true AI pioneers who seamlessly integrate AI into their platforms to drive higher conversion rates.
For more insights, download the full report here.
