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WPP veteran Jean-Louis Gusiew joins Bite Size as Vice-President Strategy.

Canadian-based marketing agency Bite Size has enlisted the help of former WPP and Publicis Groupe’s Arc WorldWide, Jean-Louis Gusiew to build its business as VP of strategy.

Globetrotter and communications veteran, Jean-Louis has contributed throughout his career to the creation of the WPP & Ogilvy Action agency network in Europe, Asia and Latin America. In particular, he worked as Senior Partner General Manager of Ogilvy Action, which became Geometry, between 2010 and 2015.

After a remarkable stint at Léo Burnett Brazil (Publicis Groupe’s Arc WorldWide ), Jean-Louis returned to his Montreal loves and has been involved for more than a year in the development of business intelligence and strategy services at Bite Size. His contribution has been illustrated by a series of successes that strengthen the agency's offer from all points of view.

“It is a great mark of confidence to appoint me to this important position for the development of the agency. The multidirectional creative culture of the team is stimulating and to be able to contribute to amplifying its potential leads me to believe that there is no limit for the future of Bite Size”.

“At Bite Size, we believe in mixing experiences, cultures, and talents to build ideas that really make a difference. Jean-Louis' leadership and his remarkable career have greatly contributed to his success with us. We are convinced that he will participate in the development of Bite Size. says JF Durocher, CEO, and co-founder.

Quadrilingual, Jean-Louis is a graduate in Law and completed the Executive MBA in Chicago, as well as a certification in Semiotics, applied to advertising.

Find out how JL and Bite Size are connecting brands with people today.



Bite Size is a multidisciplinary creative marketing agency with an entrepreneurial ecosystem that has been developing groundbreaking experiences, solutions and innovative products since 2011. By fusing strategies, business intelligence, and emerging technologies into innovative and forward-looking solutions, we are able to design, prototype, build as well as produce the most progressive experiences and solutions. We believe in the power of our team and take pride in investing in our collective talent by developing the most up-to-date and future-proof solutions for our clients.