Agencies and industry organizations directly post original announcements on Adweek Wire. Adweek does not review or edit these announcements.

VIZIO’s ‘Watch Us’ Campaign Celebrates The Possibilities of Home Entertainment Innovation

With this launch, VIZIO is showcasing its commitment to reimagining how families interact with entertainment — turning every living room into a hub of digital delight and connectivity.

This week, we unveiled a new brand campaign to update the way we think about and communicate our products and services inside the home. It’s called “Watch us.”

“Watch us” kicks off the next stage of VIZIO’s evolution as a company, updating our brand strategy as a leader in the Smart TV and soundbar categories, where innovation meets consumer-centric design.

With this launch, we are showcasing our commitment to reimagining how families interact with entertainment — turning every living room into a hub of digital delight and connectivity. The very heartbeat of the home.

At VIZIO, we’re not just selling a product. We’re enhancing our impact on consumers’ lives by offering a best-in-class entertainment experience from a brand people know, love, and trust. The Smart TV has become the center of the connected home, where people gather not just to watch TV, but stream music, play games, and get important information. More importantly… to be together.

In support of this campaign, we’ve produced our first TV ad in over 10 years, showcasing how the Smart TV can change how viewers see the world.

iSpot Creative Assessment Survey data shows the commercial is a hit with viewers, outpacing all-industry norms in key ad metrics like attention, likeability, watchability and relevance over the last 90 days. What’s more, brand recognition was 7% higher than the average ad after just a single viewing.

And let’s not forget the raccoons. As the main characters, the raccoons were also cited as the “single best thing” about the ad by 26% of survey respondents – more than three times higher than the norm for characters across all ad industries.

Beyond TV ads, you’ll also see a new look and feel to the VIZIO visual experience that modernizes our interface across all formats — digital, website, broadcast, social, and print.

“Watch us” is more than a tagline. It’s an ethos encapsulating our commitment to innovation and elevating the entertainment experience for all to a new level.

But don’t just take our word for it… Watch us.

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads. For more information, visit and follow VIZIO on Facebook, Twitter, and Instagram.