VIZIO (NYSE: VZIO) announced today a collection of seasonal programming with its Holiday Greeting Cards activation, a captivating and engaging streaming experience on the Home Screen. With these custom executions, VIZIO makes finding something to watch – both interactive and entertaining. The last four executions saw an average engagement lift of 5x.
VIZIO leverages capabilities recently released in its reimagined Home Screen, including expandable greeting cards with auto-play video linking to curated movies, shows, music playlists, DIY projects, cooking specials, and more. The result is an immersive Season’s Greetings holiday display featuring Romance: Under the Mistletoe, Comedy: Laughing all the Way, Free: ‘Tis the Season for Free, Kids & Family: Home for the Holidays, Movies: Snowed in Marathon, and Shows: Binge-mas. In its first week, the Season’s Greeting carousel has garnered a 2x higher engagement than the average carousel.
Other recent Home Screen holiday initiatives, including VIZIO’s Halloween carousel, have proven to be a huge success. The October collection featured 3D-like tombstones inviting users to explore genres including kids and families, horror, and comedy, yielding a 5x higher engagement than the same placement average.
VIZIO pioneers industry-first Home Screen marketing promotions, featuring exclusive content, subscription offers, bespoke activations, curated experiences, and beyond. Teaming up with FOX NOW, VIZIO delivered a custom Home Screen campaign featuring floating LEGO® bricks that directed viewers to ungated episodes of LEGO Masters in WatchFree+, generating a 52% higher click-through rate than the average benchmark. Viewers can catch the Season Four finale of LEGO Masters tonight at 9/8c on FOX or the next day on Hulu as well as previous episodes.
“We’re excited to offer Home Screen opportunities that make content search and discovery more enjoyable on VIZIO Smart TVs,” said Liz Buhn, VP of Platform & Content Marketing at VIZIO. “Through close collaboration with our media and entertainment partners, we enhance and elevate the viewing experience for millions. By fostering creativity and innovation, we can create engaging experiences that captivate audiences in new ways.”