Viral Nation, a global leader in social-first transformation, today announced that it has earned a Premier Creative Partner Badge in the TikTok Marketing Partners Program, recognizing its expertise in developing and optimizing high-performing creator marketing campaigns on the platform.
The TikTok Marketing Partners Program’s Creative category recognizes best-in-class creator marketing agencies and technology companies with proven TikTok expertise. As a badged TikTok Premier Creative Partner, Viral Nation helps brands develop TikTok-first strategies that drive awareness, strengthen creator relationships and deliver measurable campaign results.
The recognition reflects Viral Nation’s track record of combining creator expertise, cultural insights and proprietary technology, powered by the TikTok One API, to help brands navigate TikTok’s evolving creative landscape. For e.l.f. Hair’s launch campaign, “Look Who’s e.l.f.ing Hair,” Viral Nation powered e.l.f.’s creator-led strategy to introduce the brand to the hair care category, generating 53 million views and 1.5 million engagements across 50 TikTok posts from 36 creators between July 14 and July 31. The campaign brought together hair experts, curl and texture creators, beauty voices and niche communities to build momentum around the launch.
“The brands seeing the greatest success on TikTok are the ones that understand its communities and create content people genuinely want to engage with,” said Joe Gagliese, co-CEO of Viral Nation. “Earning TikTok’s Premier Creative Partner Badge is a testament to the work our teams are doing to help brands connect with audiences through creativity and culture. We’ve spent 12 years learning firsthand how creators work, how audiences respond, how content performs and what it takes to execute social at scale. Our SocialAI and AI Discovery tools allow us to put that knowledge to work in a much more powerful way.”
“At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities,” said Moritz Bartsch, Head of Creative Ops, TikTok. “We are excited to lean into the creator agencies and tech-enabled companies to provide brands with innovative solutions that continue to level up their TikTok campaigns.”
As creator marketing continues to evolve, Viral Nation remains focused on helping brands turn social-first creativity into measurable business outcomes through strategic creator partnerships, technology and content built for the communities they want to reach. You can find Viral Nation on TikTok.