The Hill Uses Marigold to Increase Newsletter Subscribers by 19.5%
The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format
The Hill, one of the most trusted and credible sources of political and policy reporting on the internet, recently wanted to redesign its newsletters to better grab readers’ attention and deliver the news they wanted most quickly and succinctly.
So it turned to Marigold. The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format. The company leveraged Marigold’s easily customizable design interface to develop a bold overhaul of all Policy newsletters to offer a fresh format for readers, with important insights from reporters and key context on big stories throughout the week.
When it came time to launch the new format, The Hill also leaned on Marigold’s analytics to determine that evening send time helps cut through the clutter and offers a lean-in reader experience that maximizes read time and engagement.
As a result, click rates increased 80%, time on site increased 66%, and most importantly, subscribers have increased 19.5% since April 2023.
To learn more about how Marigold can help format and execute your newsletter program, visit www.meetmarigold.com.
