Today, Teads announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. Judges included:
- Meredith Herman, VP Global Marketing Services, GsK
- Kristen Colonna, VP Marketing Enablement, Pernod Ricard
- Nicolas Comestaz, VP Global Media, COTY
- Kimberley Gardiner, Senior Vice President Marketing, VW of America
- Kenneth Wilhelm, Director Portfolio, Nestlé Purina North America
- Justin Baum, Creative Director at Lenovo
After 6 rounds of awards over the past 12 months, the Grand Prix Awards served to surface the best in class of mobile advertising. Featuring all creatives that won and stood out from over 3,000 submissions from 30 markets across US, Latam, EMEA and APAC, the Grand Prix is a true celebration of collaboration, creativity and innovation in the digital space.
Awards were split across 3 categories: Best Optimized Display, Best Optimized Video and Best Optimized Campaign through L’Atelier. L’Ateliers are Teads’ proprietary creative workshops - bringing brand and agency teams together with Teads Studio’s designers, developers and creative strategists in focused sessions. By bringing all key stakeholders into one session, L’Ateliers are a unique, energising, environment where digital assets can be matched against campaign KPIs and created in real-time.
Winners - Best Optimized Display:
Silver: Ford for 2020 Ford Ranger
Bronze: Samsung for Samsung ZFold
Judge Meredith Herman, VP Global Marketing Services, GSK, said: "This is a fantastic creative, highly impactful and arresting, really bringing the campaign to life. The idea is seamlessly translated into a mobile format. The visual pour of color literally “lights up summer” stood out as a perfect example of a brand ‘show’, rather than a, ‘tell’ execution."
"Congratulations to Pernod for doing such a good job at adapting the campaign for mobile. They nailed the ability to breakthrough with creativity that delivers a clear and compelling message."
Winners - Best Optimized Video:
Gold: Nestlé for Purina Cares
Silver: GSK for Sensodyne
Judge Kimberley Gardiner, Senior Vice President Marketing, VW of America said: "Purina did a fantastic job of creating impact and breakthrough here, humanizing the content to create real clarity of message. Through the 3D-like feeling and a fun story, they created a super simple and fun execution that makes feeding a pet very relatable within a dynamic video ad."
Winners - Best Optimized Campaign:
Gold: Heineken for Strongbow
Silver: Nestlé for Nespresso Ice
Bronze: GSK for Otrivin
Judge Justin Baum, Creative Director at Lenovo said: "This campaign had very strong branding in the awareness stage and clever use of the perspective with the bottle close-up and the person getting drenched sideways. Using interesting angles created an eye-catching start, then a simple and clear consideration message came to life across the suite of creative. Most importantly, Heineken demonstrated a simple, clear and impactful execution here which is critical for mobile activations. It was the best combination of giving the viewer a visceral feeling (of summer and refreshment) and showing what the product is (with the ‘Apple into the glass’) in a visually interesting way. The overall Strongbow atelier is really powerful, all units play with the intrinsic apple flavor and refreshing nature of the drink, really brilliant.”
Marc Zander, SVP Global Client Partnerships, Teads said: "Creative is the number 1 driver of media effectiveness, which is why at Teads we place so much importance at working with our clients to help make their content as impactful as possible for mobile. It has been a real pleasure to work with such prestigious judges to look at the quality of the work that has been done across multiple categories and markets. Congratulations to today's Grand Prix winners who have deservedly been awarded 'the best of the best' for their creativity. I can't wait to see how, together with our great clients, we can continue to raise the bar even further next year.”