RYFF IS POWERING THE VIRTUAL PRODUCT PLACEMENT FOR WORLD CHASE TAG™
Ryff, the leader of the exploding industry of Virtual Product Placement (VPP), will be the engine providing VPP capabilities for World Chase Tag® USA (WCT).
LOS ANGELES: September 13, 2022 – Ryff, the leader of the exploding industry of Virtual Product Placement (VPP), will be the engine providing VPP capabilities for World Chase Tag® USA (WCT). WCT announced in June that they had secured a multi-year agreement with ESPN to distribute their programming across multiple ESPN platforms.
“Using Ryffs AI-enabled Virtual Intelligent Product Placement™ tools, we can now offer our brands and partners the opportunity to appear smack dab in the middle of the action!” said Johnny McMahon, GM and Chief Content Officer of World Chase Tag,
Chase Tag™ competitions feature the world’s most elite parkour athletes, ninja warriors, Hollywood stuntmen, and even an Olympic Track & Field medal winner. The athletes compete in five rounds of knockout matches culminating in an action-packed battle to take home the World Chase Tag® USA Championship trophy.
“Knowing ESPN is the primary television network bringing the WTC competitions into the homes of millions of viewers was enough to convince me that they are a perfect candidate for our technology,” said Roy Taylor, founder, and CEO of Ryff. “Our VPP capabilities raise the bar for WTC and all their partners who want their brands in the front row for engaged viewers to see while ingesting hours of adrenaline-filled content.”
WCT has amassed a global following, including more than 800 million organic online views. Previous events have aired on NBC Sports, ESPN, Channel 4, Fuji T.V., CBS, and the BBC.
ABOUT RYFF
Ryff is part of a new breed of Hollywood players, rewriting product placement rules using proprietary AI technology. They can virtually insert products into fully mastered and edited content. This is not VFX. The Ryff solution is inexpensive and practically immediate. Welcome to the future of brand integration.
ABOUT WORLD CHASE TAG®
World Chase Tag® (WCT) combines the dynamic athleticism of Parkour with the age-old game of Tag. Invented by brothers Christian and Damien Devaux in the U.K., the competition began in 2016 and has quickly built a cult following around the world, securing millions of online views.
World Chase Tag® is the ultimate test of 1-on-1 pursuit, fought out on an unforgiving arena of steel & wood, between athletes displaying extraordinary speed & agility as they juke, leap & lunge to make a point-saving tag. 20 teams from all across the country (featuring world class parkour athletes, Hollywood stuntmen, Ninja Warrior finalists and an Olympic Track & Field silver medalist) compete across 5 rounds of knockout matches culminating in an extraordinary battle to take home the Second Annual World Chase Tag® USA Championship trophy.
MEDIA CONTACTS
World Chase Tag®
Christian Devaux, Christian@worldchasetag.com
Ryff
Theresa Nasi, Theresa@sweatandco.com
