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Pearpop and Tubular Labs Partner to Link Video Viewing and Ecommerce Behavior for Brands

Pearpop will tap into Tubular Labs’ proprietary Consumer Insights product showcasing direct link between social video viewing and ecommerce behavior

Pearpop, the leading creator collaboration platform, today announced it has partnered with Tubular Labs, the social video measurement solution, to power its new retail insights offering. Both brands and creators utilizing Pearpop will now have the ability to directly link social video viewing to shopping behaviors on Amazon and Walmart through Tubular’s Consumer Insights product.

By connecting the creator economy to the world’s largest retailers, Tubular Lab’s Consumer Insights provides a one-of-a-kind view into how influencers directly impact sales. Marketers can utilize Consumer Insights to best select creator partners that will directly drive sales. For creators, this data allows for strategic positioning with the brands and industries their audience engages with most, maximizing partnership revenues.

“Since announcing Consumer Insights earlier in 2022, Tubular Labs has shed light on how social video informs the consumer purchase journey like never before,” said Greg Coleman, CEO, Tubular Labs. “We’re proud to work with Pearpop to put the power of Consumer Insights in the hands of savvy creators and brands to maximize revenues through social video investment.”

Brands and agencies worldwide partner directly with Tubular Labs to measure shifting values, interests and consumer behaviors globally. The expansion of Consumer Insights makes it even easier for brands and creators alike to leverage Tubular’s capabilities to optimize decision-making around social video. Mapping product categories down to the creator level mimics aspects of direct marketing to hone in on the most likely and loyal consumers at scale.

“We’re constantly looking for new ways to empower brands and creators to get more out of social media,” said Cole Mason, Co-Founder & CEO, Pearpop. “Understanding the overlap between social video views and shopping behavior fills a massive industry blind spot. With Tubular’s Consumer Insights data, Pearpop’s brand partners can activate relevant creators with the proven ability to drive sales in their category, on-demand.”

Pearpop is already seeing the benefits of Tubular data to facilitate partnerships between brands and its network of more than 200,000 creators including Kevin Hart, The Chainsmokers, Mr. Beast, and many more.

Tubular’s Consumer Insights product can provide relevant and often unexpected shopping insights such as:

  • 19.5% of Kevin Hart’s social video audience shopped for electronics on Amazon within 30 days of watching a video
  • MrBeast audiences are 4x more likely to shop Amazon for tennis rackets than the average viewer
  • The Chainsmokers’ social video audience is 4x more likely to shop Walmart for books than the average viewer
  • Sommer Ray’s social video audience is 7.4x more likely to shop Amazon for mouse pads within 30 days of watching a video
  • "Creators are moving the needle for brands and driving sales, and now Pearpop can prove it." said Alex Pall of The Chainsmokers. “I’m excited to see how Pearpop continues to help creators understand their true value, while making it easier than ever for brands to activate the right creators with the proven power to influence sales.”

    "It’s clear that creators are moving the needle for brands and driving sales, and now Pearpop can prove it," said Alex Pall of The Chainsmokers. “I’m excited to see how Pearpop continues to help creators understand their true value, while making it easier than ever for brands to activate the right creators with the proven power to influence sales for brands. The creator economy often has a tough time with transparency and data, but Pearpop is challenging this with incredible technology to optimize for any type of deal.”

    Tubular is a trusted partner in inspiring what is remarkably relevant. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch and Twitter. Tubular sees what no one else sees: new content categories, new creators and the passions that are driving what’s next in culture, and how it influences sales. Tubular powers agencies, brands and media companies to make efficient decisions that grow their business through AI, machine learning and human analysis. Trusted by some of the biggest brands in the world, Tubular is the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner. For more information, visit www.tubularlabs.com.