Marigold’s New Consumer Trends Report Highlights Brand Expectations for 2023
2023 Consumer Trends Index data uncovers the formats, services, and behaviors customers expect from brands in advance of a potential recession
In today’s digital landscape, consumers have quickly become the driving force of how businesses conduct their marketing and customer-facing operations. As such, it is essential that brands stay abreast of consumer expectations in order to keep up with the changing times.
To help marketers navigate consumers’ changing viewpoints, Marigold — the newly relaunched global relationship marketing pioneer (formerly CM Group) — today released new research that uncovers what consumers expect from the brands they do business with online, the channels they want to connect on and the data they are prepared to share in exchange for more personalized experiences.
According to the new 2023 Consumer Trends Index, there are several key elements that drive consumer satisfaction when conducting business with a brand online.
Among the findings:
“There’s been more disruption and transformation in consumer behavior in the last three years than in the last two decades, with more on the way as a global recession looms on the horizon,” said Tim Glomb, VP of Content at Marigold. “Marketers worldwide looking to increase revenue and establish long-term relationships with customers have a challenging few years ahead of them. The 2023 Consumer Trends Index is designed to arm them with the insights needed to better understand this changing landscape, the challenge, and hopefully a few solutions.”
These findings illustrate just how important it is for marketers responsible for managing customer relationships to remain up-to-date on consumer expectations regarding digital interactions with brands. By staying abreast of these trends, businesses will be able to create an optimal customer experience across all channels—both online and off—and continue fostering strong relationships with those who matter most—their loyal customers.
Download the free report from Marigold here.
Methodology
The 2023 Consumer Trends Survey builds on insights from previous years and helps understand the latest consumer trends. The insights are based on responses from 6,800 surveyed consumers across six markets (Australia & New Zealand, France, Japan, Spain, United Kingdom, and the United States). The responses cover a nationally representative sample in each market across age and gender, and includes responses from consumers representing different household income bands. The data was collected in October-November 2022.
