Marigold Engage Delivers 27% Newsletter Subscriber Increase For Texas Monthly
Marigold Engage marketing tools allowed Texas Monthly to execute a multichannel campaign
Since 1973, Texas Monthly has covered all things Texan with vital reporting and vivid, award-winning long-form storytelling across various media platforms including podcasts, print, digital, video, and events.
Top among them is its true crime podcast “Stephenville,” recounting the case of a 20-year-old murder mystery set in small-town Texas. The publication turned to Marigold to promote not only the story itself, but also the platforms where it’s published, including the podcast, its online true crime hub, and associated true crime newsletter.
Marigold Engage marketing tools allowed Texas Monthly to execute a multichannel campaign including through the True Crime Newsletter to 36,665 readers, in-print cover story feature, banner and display ads, audio promotion, paid media, and social, onsite roadblocks.
As a result, the Texas Monthly true crime newsletter subscriber list grew by over 27%, with over 100,000 new subscribers. The hub generated over 175,000 page views, with an average time-on-site of nearly 20 minutes. And the podcast proved a massive hit, ranking 10 in the true crime category with more than 1.87 million downloads.
To learn more about how Marigold can help your organization leverage engagement across multiple formats, visit www.meetmarigold.com.
