Madhive Helps Linear Group Extend National Footprint 80%

Madhive, the leading technology company engineered for modern TV advertising, is changing the game and answering broadcasters’ demands for more reach. Their connected TV (CTV) platform is enabling local stations to serve brands on a national scale with impressive results.

Until recently the linear TV model reigned supreme, meaning that stations were restricted to advertising only to audiences within their geographic footprint and in markets where they had a physical presence. This was hugely limiting and meant even the larger broadcasters could only cover between 9% and 35% of the nation, with some having no presence in the top 10 most desired DMAs at all.

Since embracing OTT, a media service offered directly to viewers via the internet, the local stations have been able to deliver impressions to any local advertisers across the country. Madhive’s platform delivered up to 51% of impressions outside the station groups’ linear reach. This led to an 80% average increase in the number of DMAs covered and meant that all top 10 DMAs were available for local sales reps to monetize.

In addition to the standout results, Madhive’s simple-to-use, customizable software and efficient user interface makes it easy for broadcasters to adapt to selling digital advertising with 100% US coverage. Compared to other more confusing DSPs, Madhive’s UI prioritizes a quick transition and requires minimal training for broadcast leaders and their teams, meaning they can go out to market quickly and get the results they want. Users can also benefit from Madhive’s dynamic API functionality and marketing concierge services, making it easy to integrate with a station group’s OMS and educate advertisers on the benefits of OTT.

Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 200 billion available impressions per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by over 80% of local content owners, creators and distributors, including FOX, Scripps and TEGNA’s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns. To learn more, visit http://madhive.com.