Madhive, the only advertising platform purpose-built for local media, today announced the appointment of Jack Smith, a seasoned technologist with a track record of innovation in advertising, as Chief Product & Technology Officer. Smith’s hire is part of a broader acceleration plan as Madhive invests in innovation-driven leadership to fuel growth, adoption and expansion of its market-leading activation platform and award-winning Maverick AI Local Intelligence.
Smith, who brings extensive experience building and scaling advertising technology at DoubleVerify and GroupM, will unify product and engineering leadership to strengthen Madhive’s activation and orchestration platform. He will also oversee the expansion of Maverick, making its proprietary AI-powered insights and capabilities available to brands, agencies and technology partners for the first time outside Madhive’s own tools.
Maverick draws on insights from millions of hyperlocal campaigns, combining location, audience and performance signals to inform real-time bidding decisions and optimize toward measurable outcomes. Through APIs and Model Context Protocol (MCP) connections, partners can use Maverick’s intelligence within Madhive’s platform or their own workflows, bringing hyperlocal precision to national campaigns.
“AI is fundamentally changing our industry, from how advertising decisions are made to how high-performing teams are structured,” said Jack Smith, Chief Product & Technology Officer at Madhive. “Madhive already runs the industry’s leading platform for activating and orchestrating local campaigns. By bringing product and engineering together, we can accelerate innovation and make Madhive’s proprietary local intelligence more accessible, helping advertisers drive better outcomes across national campaigns in local markets.”
Executive Leadership Appointments
In addition to Smith’s appointment, Madhive announced new General Managers to lead key business units, each overseeing cross-functional product and engineering teams to drive commercial growth:
- Murphy Rayburn has been promoted to GM, Local Intelligence, building on her success launching and scaling Madhive’s data marketplace into a nine-figure business. Previously VP, Data Partnerships & Operations, Rayburn will lead the company’s local intelligence business as it expands to serve brands, agencies and technology partners.
- Anthony Campanella has been promoted to GM, Content & Supply Products, drawing on his experience overseeing inventory partnerships, developing Madhive’s supply technology and pioneering offerings across political advertising and live sports.
- Sandra Baez will join Madhive as GM, Client Solutions, bringing experience from Premion and TEGNA to oversee custom integrations and bespoke product development to meet partners’ evolving needs.
“For more than a decade, Madhive has built the market-leading activation and orchestration platform for local campaigns, developing an unmatched understanding of what drives performance market by market,” said Jim Wilson, CEO of Madhive. “Now we’re bringing that expertise together with Maverick, our market-tested local intelligence, so advertisers of every size can turn local insight into real results. To lead that, we’ve built a team that pairs fresh perspective with deep Madhive experience. Jack and Sandra bring decades of experience building technology and solutions the industry relies on, and Murphy and Anthony have earned these roles by building some of our most successful businesses from the ground up.”