Linqia Bolsters Leadership Team By Adding Talent from Meta and Shutterstock
Linqia announced three new hires as the company grows and introduces new products to support best-in-class influencer marketing campaigns
Linqia, the calm in the chaotic sea of influencer marketing, announced three new hires who will support product development, creative strategy, and sales. Hailing from leading social and tech companies, including Meta and Shutterstock, the new hires will bolster Linqia’s leadership team, focusing on expanding the company’s technology platform and enterprise brand and agency partnerships.
“This is an exciting time for our business and partners,” commented co-founder Nader Alizadeh. “With the influencer industry maturing, we are developing cutting-edge technologies and helping brands successfully rethink and restructure their marketing strategies to leverage the power of creative influencer activations. Adding this caliber of talent to our team with individuals who are well aligned with our company’s mission provides our partners an edge with a more diversified and welcomed industry perspective.”
Two Meta alums joining the Linqia team include Andrew Coven, Vice President of Software Engineering, and Finola Austin, Director of Brand Strategy.
At Meta, Andrew Coven led the Meta Ads Manager Reliability Engineering team, one of the biggest ad applications in the world in terms of size and revenue. Prior to Meta, he was responsible for all new streaming media as Director of Content Ingest Engineering at Netflix. He was then Head of Extensibility Engineering at Box, where he grew their platform business from $1M to $100M+. He’ll be responsible for scaling Linqia’s best-in-class Influencer Marketing workflow product, Resonate, to advance the self-service, productivity, and Generative AI features.
Austin was a Creative Strategist on Meta’s Creative Shop team during her four years at the company, focusing on Financial Services brands in the US market. Before joining Meta, she was Brand Strategy Director at Refinery29, where she co-founded R29 Intelligence, the media company’s research and strategy practice focused on better understanding Millennial and Gen Z women. Austin initially joined Refinery29 as a Marketing Fellow on the WPP Fellowship, the advertising conglomerate’s future leadership scheme, after stints at Ogilvy in New York and Hill & Knowlton Strategies in London.
Linqia also added industry vet Karla Partilla, who was appointed VP of Sales at Linqia, and formerly served as the VP of Corporate Sales at Shutterstock. Partilla, a proven leader with ad tech, business development, sales management, media, advertising, and publishing experience, has a keen sense of business and creativity that she leverages to help differentiate brand value and drive revenue growth and profitability.
This new hire announcement comes on the heels of the recent product release of Ideate, a GenAI-focused tool to optimize influencer campaigns, and Linqia’s recognition as a top tool in preventing fraud by CMSWire.
