Leading Hispanic Dating App Chispa Names Sensis as PR Agency of Record

LOS ANGELES, July 1, 2022 – Chispa, the largest dating app designed for Hispanic singles in the United States, has named Sensis, the nation’s largest independent multicultural agency, its new PR agency of record, leading both earned media and public relations. 

With more than 6 million total downloads to date, Chispa has already enabled nearly 145 million matches. “Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand for Chispa. “From our first meeting, the Sensis team showed great passion for the dating business and our brand, and we are excited to work with them as we continue to help the Hispanic community make meaningful connections.”

Sensis has nearly 25 years of experience serving the Latino community with offices in the United States, Mexico, and Columbia. Over the years, the agency has developed a deep level of expertise in helping brands tell their stories across cultures and industries. Chispa launched in 2017, and this partnership will help the app accelerate its growth among young Latinos with strong cultural identity while establishing it as the leading destination for Latinx singles to meet others who share their culture.

“We’re looking forward to helping Chispa continue to grow in the segment, leveraging partnerships with other Latinx brands to increase brand awareness within the Hispanic community,” says José Villa, founder and President of Sensis. “Additionally, we have strategic insights and a diverse team of specialists to help us reach the myriad Hispanics in the U.S.”

Chispa users are largely in the 18-34 age range and, according to a Chispa user survey, 80 percent of users in the 18-24 demographic think Chispa does more than other apps to help Latino singles find dates. A similar percentage of users agree that Chispa does more than other apps to serve the needs of Latino singles. Chispa meets the specific needs of Latino singles by connecting people based on their culture, values, background, and roots among other user qualities. The app also allows users to signify their heritage by displaying emoji flags of their native countries on their profile. 

ABOUT CHISPA

Chispa is the largest dating app made for US Latinos, with over 6 million downloads and the goal of helping Latinos create new connections with singles from similar backgrounds, cultures, and communities. Chispa is a Match Affinity dating app created in 2017 by Match Group (NASDAQ: MTCH), a leading provider of dating products designed to increase users’ likelihood of finding a meaningful connection, like Tinder, Match, Hinge, OkCupid, and more. The Chispa app is available on the iOS App Store and Google Play, both in English and Spanish. For more information visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter, and Instagram.

ABOUT SENSIS

Sensis is the largest and most diverse 100% minority-owned independent multicultural marketing agency in the country. Founded in 1998, Sensis connects brands with people, through meaningful marketing that builds sustainable demand. Our cross-cultural model combines Hispanic, African American, and Asian market expertise to inform all our work. We are a strategy-led agency built around robust cross-cultural research and insights. Our integrated capabilities – both culturally and tactically – are a cost-efficient solution to a fragmented media landscape and a reflection of the cultural fusion of the U.S. Based in Los Angeles, Sensis has offices in Washington; Atlanta; Austin; Mexico and Colombia. Agency clients include AT&T, the U.S. Army, Chef Merito, NAPA Auto Parts, AltaMed, Texas Tech University, the CDC, Capital Metro, Calbright College and the U.S. Census Bureau.

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