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Is TV advertising dead? Lively to host panel discussion on the future of marketing

LEGO, Pinterest, Virgin Red and Ericsson among panellists joining debate on how brands can reimagine TV advertising and why hybrid formats are key to audience engagement.

Marketing agency Lively, global experts in hybrid, live and virtual events, is hosting a panel discussion on the future of marketing, examining the role of TV advertising and new audience engagement formats. 

The event, entitled The Future of Marketing and taking place on 7 October, will bring together industry and brand leaders for an in-depth discussion on why brands must find more imaginative and creative ways to engage their audiences, and how they are approaching this. 

Jeremy King, CEO of Festival of Media and co-founder of Gameface, will give an opening introduction ahead of two panel debates, featuring LEGO, Pinterest, Virgin Red, Ericsson, Goodstuff Communications and Lively. 

The first will focus on the future of TV advertising. While TV viewing figures soared during lockdown, traditional 30”second spots are struggling to gain cut-through with viewers. The session will examine what type of content brands are creating, which channels they are targeting and how to effectively leverage TV. 

The second debate will focus on audience engagement and how technology is enabling live streaming and platforms to deliver deeper levels of interaction. Panellists will consider to what extent hybrid can challenge traditional formats, and how brands can target those audiences who are avoiding traditional media activations. 

The event is the third in Lively’s The Future of … series and is taking place at the iconic home of British Broadcasting in White City. Previous events have focused on live music and virtual experiences.  

Guests can join virtually to access speaker content, network with other virtual guests, and receive an edited video-on-demand full of insights and case studies after the event, or they can apply for a limited number of VIP in-person tickets to the event. 

The Future of Marketing is taking place on 7th October 2021 at White City, at 11.30 am ETD / 8.30 am PTD / 4.30 pm BST. To register, please click here. 

Lively is an award-winning global brand experience agency. We believe there’s a sweet spot between physical and digital events, where brands can connect with audiences. With this we create powerful, emotionally engaging content that delivers reach and loyalty in a connected world. We call this sweet spot Live Marketing.