ICF Next won the Gold Award for Program Marketing at Chartwell’s EMACS Conference for their work on PHI’s Energy Savings for Business Program. Chartwell’s Best Practices Awards recognize excellence among national electric and gas utilities with respect to projects, programs and service initiatives.
The campaign contributed to the program obtaining all its energy-savings goals. The main goal being, the Energy Savings for Business Program provides financial incentives for businesses of all sizes to make energy efficiency upgrades while also lowering annual energy consumption in Maryland by 2%. Using industry best practices and data-driven marketing tactics, PHI increased program participation by connecting reputable energy-efficient Service Providers with business customers.
The campaign featured a redesigned website with more than 315,000 page views and over 44 million ad impressions, which helped PHI exceed more than 100% of its energy savings goals for the past two years.