Glo Skin Beauty has unveiled a new campaign photographed by Rebecca Grant, bringing a distinctly considered visual approach to the beauty brand’s latest work. Click Below to see the full campaign:
The resulting imagery puts the focus firmly on the subject, with Grant bringing her signature portrait-driven perspective to the campaign. The work balances the polish of beauty advertising with an intimate, character-focused approach, keeping the individuals and products central to the imagery.
Creative Credits:
Photographer & Director: Rebecca Grant with Agency BAM
Creative Direction: Tara Gardner
Makeup Direction: Janeena Rumsey
Content + BTS: Emily Reidy
Executive Producer: Monica Zaffarano, Trybe Production Collective
Lead Hair: Ashley Lynn Hall
Lead Makeup: Sarah Dougherty
Wardrobe: Pierrette Noel Abegg
Prop Styling: Dana Kapustin
Retouching: Herr Kasra
Studio: Dust Studios LA
Trybe Production Collective / Rebecca Grant / Agency BAM / Glo Skin Beauty / AtEdge
