Empower Launches “Giving Back is Not a Trend” Campaign
This Holiday Season Empower is Bringing New Life to Old Trends for a Good Cause
CINCINNATI – (November 29, 2022) – Giving back is not a trend, but it should be. On Giving Tuesday, Empower is launching GivingBackIsNotATrend.com to bring new life to old trends for a good cause.
Planking, Harlem Shake, The Dress, Ice Bucket Challenge and The Egg…
Empower invites clients and trendsetters alike to enjoy reliving some trends from the past decade—trends people may or may not admit to participating in—with its retro tote bag collection. All proceeds will be donated to an associated charity.
• Action For Healthy Kids®
• Harlem Education Activities Fund
• Dress for Success®
• ALS Association®
• Feeding America
Throughout the holiday season, Empower will launch 72-hour flash sales celebrating trends of the moment uncovered by its proprietary trend-identification tool CultureTapSM.
Empower’s President and CEO says, “This year’s holiday campaign is a fun way to give back to meaningful charities while indulging in nostalgic trends that helped shape pop culture and social media over the last 10 years.”
Empower’s CultureTap platform uses data visualization to help brands engage in culturally relevant moments in real-time. Leveraged by clients like GNC, RoC Skincare, Skyline, Rust-Oleum and O-Cedar, Empower provides Creative at the speed of Media. The CultureTap team analyzes engagement and optimizes to deliver the best media performance. Empower also uses its own content studio to develop and execute creative concepts for clients.
Visit the website or Instagram to purchase the retro tote bags.
