Powering brands, agencies, and publishers to move beyond static reports to faster, smarter answers on demand, with expert-built skills, accessible in one click through Studio and open-ended exploration in AI tools through the MCP
LOS ANGELES – NOVEMBER 9, 2026 – DISQO, a leading provider of brand intelligence, today launched Studio and the DISQO MCP. These new experiences enable marketers to answer complex questions, uncover deeper insights, and conduct custom analysis on demand, without the traditional constraints of predefined reports, dashboards, or lengthy analytical processes.
This marks a departure from a model that has defined the industry for decades: standardized reports, dashboards and time-consuming custom research, each designed to answer a limited set of questions. As a result, valuable questions go unanswered, and opportunities to improve performance are missed while campaigns are still running.
DISQO is changing that model by making brand intelligence available at the speed of business.
“The future of marketing intelligence isn’t about producing more reports or building better dashboards. It’s about giving every organization the ability to get the answers they need, when they need them,” said Armen Adjemian, CEO, DISQO. “AI is fundamentally changing how businesses operate, and we’re bringing that transformation to marketing intelligence. By combining DISQO’s unique consumer data, measurement expertise and AI, we’re enabling our customers to move beyond standard insights to virtually limitless exploration and custom intelligence on demand.”
A new kind of workspace, Studio, is built to put DISQO’s analytical expertise in customers’ hands. Skills designed and vetted by DISQO’s analysts and data scientists deliver a decision-ready answer in one click, with no prompting, dashboard digging, or analyst queue, freeing customers’ analytics teams to be strategic partners to the business.
For advanced teams, the DISQO MCP, built on the open Model Context Protocol, connects the same data to ChatGPT, Claude, Gemini, and other AI environments. Teams can ask custom questions in plain language and combine DISQO data with their own media spend, CRM, marketing mix data and more. Both draw on DISQO’s consumer attitudes and observed behavior, so every answer is grounded in DISQO’s own data, not the open web.
Early customers testing Studio and the MCP include Vevo, the world’s leading music video network.
Vevo worked closely with DISQO’s product team to help shape these capabilities.
“DISQO MCP has helped us expand our analyses with greater speed and efficiency. Now, we can combine separate sponsorship windows, break results out by frequency and find the moments that drove the most lift,” said Franni Glick, Director of Measurement, Vevo. “Moreover, it’s changed what we bring to clients and what our sales team brings to market. By leveraging granular campaign analysis and more advanced aggregate reporting around our content and broader cultural events, we have become more consultative when building future opportunities for brands.”
Availability
Studio and the DISQO MCP is available to current DISQO customers. To learn more or talk with the DISQO team, visit disqo.com/mcp
Media Contact
Nathan McBride, Senior Manager, Communications and Partner Marketing, DISQO