Claritas Appoints Rex Briggs as Its Chief AI Officer
“If you want to increase business results with data and AI, Rex is the go-to thought leader. He readily shares his deep expertise and is highly driven to support clients hands-on and build solutions. Claritas’ evolution over the last few years is pretty exciting for marketers looking to succeed in today’s dynamic marketing industry. The appointment of Rex reinforces the company’s dedication to integrating AI in multiple ways and will play a vital role in helping its clients succeed in the future.” - Kay Vizon, Director, Kroger Media
Last week, Claritas®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, announced the appointment of Rex Briggs as its Chief AI Officer.
According to Claritas, the appointment of Briggs, a recognized expert in AI, data and marketing analytics, underscores its’ commitment to fostering growth for its client base of top agencies, brands and publishers.
The news also earned positive commentary from Claritas CEO Mike Nazzaro and Kay Vizon, Director, Kroger Media.
Said Nazzaro, “For over three decades, top executives around the world have looked to Rex in his various marketing and technology leadership, analyst and author roles to inspire, educate and guide them. The fact that Claritas can now bring Rex’s knowledge and vision directly to our 1,300 clients as they assess how to apply AI to grow their businesses is beyond exciting. It is a strategic win for all. We are thrilled to welcome Rex to our team.”
Said Vizon, “If you want to increase business results with data and AI, Rex is the go-to thought leader. He readily shares his deep expertise and is highly driven to support clients hands-on and build solutions. Claritas’ evolution over the last few years is pretty exciting for marketers looking to succeed in today’s dynamic marketing industry. The appointment of Rex reinforces the company’s dedication to integrating AI in multiple ways and will play a vital role in helping its clients succeed in the future.”
You can read more about the news here.
