Barbarian Builds On Strong Tech Foundation Hiring Lawrence Edmondson

NEW YORK, March 8, 2022 – Barbarian, the agency that transforms brands through creative and technology, has announced the hiring of Lawrence Edmondson as its new Chief Technology Officer. 

With two decades of tech experience in ad agency settings, Edmondson has built a stellar reputation and is known for his innovative thought leadership, creative approach to integrating tech into brand stories, and strong commitment to industry DEI initiatives. He will focus on Barbarian’s technology capabilities, talents and processes so the agency can stay at the forefront of solving clients’ complex business problems and meeting their technology needs. Edmonson will report to CEO Steven Moy.

“Technology is no longer a specialized service; it’s an imperative. It’s foundational to virtually every major service we offer clients and is an inseparable part of the value we offer through our creative,” said Moy. “Lawrence will be leading an already superstar tech team that’s rapidly growing  Barbarian’s capabilities.”  

Edmondson joins Barbarian from Squarespace, where he led the CMS Rendering group that powers the user experience for all 3 million-plus Squarespace websites. His previous roles include Senior Vice President of Technology at VaynerMedia, Head of Technology for the Americas at Mullen Lowe Profero, Vice President of Technology at RFI Studios as well as multiple Tech Director leadership roles across the industry at agencies such as AKQA, StrawberryFrog, JWT, and HUGE. 

 “Barbarian is one of the industry’s brightest leaders when it comes to transforming brands through smart and innovative technological solutions,” said Edmondson. “Because I’ve worked previously with so many members of this team, I feel like I’m already part of the Barbarian family. I’m looking forward to getting together with them again to make Barbarian’s technology offerings the best in the industry.”

Edmondson has appeared on multiple panels throughout his career such as AI Summit, FITC Conference, and The One Club, and has been the recipient of various industry awards including a Cyber Cannes Lion for digital work with Pepsi. 

About Barbarian

Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company. https://wearebarbarian.com/