Brands have been hearing about the esports opportunity for a couple of years now. But there is a lot of misinformation in the marketplace, particularly when it comes to how to evaluate esports organizations, execute an esports sponsorship and measure the results. To clear that up, we’ve put together “Pay for Play: The Esports Opportunity,” a handy guide that covers all the important things you need to know about working with esports organizations, the holding companies that field teams across the various game titles and leagues.
Check out “Pay for Play: The Esports Opportunity.”
The truth is, many of the practices brands use for their regular sports and entertainment sponsorships aren’t appropriate to esports. So we’ve broken things down with practical information you can start applying now:
• Common esports sponsor activations: From jersey patches to Twitch overlays, these are the places brands should share their messages.
• The definitive esports rankings: Exclusive GumGum Sports analysis of social reach for team, player and influencer accounts shows which organizations are on top.
• The esports ecosystem: Who are the key groups involved in esports that can help brands align with the surging fan base.
• The expert view: An interview with executives from Team SoloMid and Optic Gaming, two of the leading esports organizations.
Don’t be a sponsorship noob. Now is the time to create your esports playbook and maximize your sponsorship value. Get the best practices you need from our new guide.
