Reaching audiences has never been easier. Understanding them, however, is still the hard part.
Too many teams commit media dollars before confirming who their highest-value customers are, then struggle to explain what drove results after launch.
Join this session to learn how to enrich audiences with demographic and behavioral insights inside the tools you already use, without sending first-party data to third parties. Using the Adobe Experience Platform as a real-world example, we’ll cover how to test audience assumptions before launch and build creative that makes an impact. You’ll hear from experts at Adobe and Acxiom.
Key takeaways:
- Use demographic and behavioral insights to sharpen creative
- Trace campaign results back to who you reached
- Add audience enrichment to existing Adobe Experience Platform workflows
See all upcoming ADWEEK webinars.
Speakers
Jen Williams
Zachary Van Doren
Eileen Granata
By registering, you agree to receive emails and other communications from Adweek and its partners about products, services and events that they feel may be of interest to you. You may withdraw consent at any time.