CreatorIQ Announces Snap Inc. Partnership To Scale Global Creator Discovery Capabilities
Announced at CreatorIQ Connect Europe, the integration will increase digital reach and make it easier for customers to activate campaigns with Snap creators, which increased by 140% YoY in 2023
CreatorIQ Connect Event Series Expands To Europe As Global Creator Economy Grows To $500B
The event will feature exclusive insights from analysts and executives at Amazon, Business Insider, CEW, Google, LinkedIn, Meta, Ogilvy, Sephora, TikTok and more
CreatorIQ: Brands and Agencies Say Creator Marketing Drives Better ROI For Less
According to CreatorIQ’s recent report, 66% of brands and 82% of agencies say creator content drives more ROI than traditional digital advertising.
Report Highlights The Role Of Creators And Creative Elements In Brand Success on TikTok
Vitaminwater’s #NourishEveryYou campaign drove over $1.6M in Earned Media Value, according to CreatorIQ
Instagram Reigns Supreme With Influencers, but TikTok Gains Ground
According to the study, 62% of brands and agencies named Instagram as the most important social media platform
CreatorIQ, Ipsos Survey Highlights Why Affiliate Engagements Are Not Enough For Creators
82% of creators say “product quality and audience relevancy" are most important when identifying brand partners, but 41% say additional opportunities with brands are lacking
CreatorIQ Details How Redken Uses Creator Referrals To Boost TikTok Engagement
A recently released white paper from CreatorIQ and TikTok outlines the best ways brands can get the most out of creator partnerships on the platform
Peacock Grows Earned Media Value 52% Month-Over-Month, But Spotify Still Leads Streaming
CreatorIQ's Share of Influencer report reveals that creators generated $23.7 million in Earned Media Value for Peacock in November, enough to land it in the month’s top ten streaming brands
