Holiday 2021 Live Event With Experts From Adweek, Google, and Calvin Klein Fragrances
Wpromote hosts a live virtual panel event on 8/25 to explore the trends, predictions, and must-know insights for successful Q4 2021 planning.
Wpromote is bringing together a panel of marketing superstars to take on a holiday season like no other. Leaders from Adweek, Google, and Calvin Klein Fragrances will explore how brands need to tackle a confluence of trends including continued acceleration of ecommerce, shifting restrictions on travel and on-site shopping, and heightened consumer expectations.
Mike Mothner, Wpromote’s CEO and Founder, will host the panel discussion, featuring:
- Stephanie Paterik, Editor in Chief, SVP, Adweek
- Nilukshi De Silva, Global Head of Digital Marketing & Content Strategy for Calvin Klein Fragrances, Coty
- Katie Wilson, Head of Ecommerce Southwest, Google
The free virtual event, Holiday Planning 2021: Sleigh the Competition in a Hypercompetitive Q4, will be held live on Wednesday, August 25th at 11:00 a.m. PT/2:00 p.m. ET.
The panel is tasked with breaking down key trends and charting a path forward for brands looking to mitigate risk and maximize opportunities by predicting the strategies and tactics marketers need to prepare if they want to succeed in capturing market share during the biggest shopping season of the year.
They’ll be answering the most important questions facing marketers in Q4 2021, including:
- What new challenges and unique opportunities do you need to be prepared for as you plan for holiday 2021?
- How can you build agility and responsiveness into your Q4 planning when restrictions around shopping and travel continue to evolve?
- How will the changes to data policies and regulations affect your ability to connect with your customers and optimize your holiday campaigns?
- What do you need to do to make sure you’re not just set to win the holiday, but setting your brand up for success in 2022?
Registration is open to the public and includes admission to the live virtual event and exclusive real-time prize giveaways, as well as access to the shareable on demand recording and additional content. Explore the event and sign up on the Wpromote site.
